NOVIY SVIT
Large wall calendars for commercial companies serve not only as an advertising tool, allowing the promotion of the brand and placement of logos and contact information on their pages, but also as an aesthetic element, decorating office space and creating a pleasant working atmosphere. Additionally, such calendars play a role in maintaining customer relationships: they can be gifted as a New Year's souvenir, strengthening business connections. With the right design approach, calendars can highlight the uniqueness of the company and make it stand out among competitors, making investments in their production cost-effective.
Creating photographs that resemble a miniature world begins with detailed concept planning. This involves defining the main idea and arranging objects for the shoot in such a way that they appear as parts of a tiny world. Setting up the shooting location is crucial and requires special attention to detail to ensure everything looks harmonious and convincing.
When selecting cameras and lenses for the shoot, special tilt-shift lenses are often used, which can alter the level of sharpness. This equipment helps create the illusion that large objects are actually very small.
The shooting process itself involves careful selection of angles and lighting to highlight the effect of miniaturization. Using artificial lighting allows better control over how shadows and highlights will appear on the objects.
After the photo is taken, the editing stage follows, where colors and other parameters can be adjusted to achieve the desired visual effect. Graphic elements or 3D models are typically added to the image to add uniqueness or realism.
The ultimate goal of this process is to create artistic and visually captivating photos that transport the viewer into an imagined miniature world.
