CHRONOSTYLE
Our latest work for the luxury jewelry distributor Chronostyle reimagines classic notions of beauty and sophistication. Boldly playing with contrasts, we've crafted an image that combines a real pig heart, cradled by a delicate female hand, with fine jewelry that emphasizes profound symbolism and the intensity of emotion. This image was presented on International Women's Day as a metaphor for the deep passion and indomitable strength found in every woman.
To bring such a daring idea to life, we steered clear of using artificially generated images and instead headed to the local meat market to acquire a genuine pig heart. The next step was to craft the perfect play of light and shadow, coupled with finding a model who had the confidence and audacity to pose with such an authentically raw prop.
Once all the elements were in place, we captured a stunning shot that perfectly embodied our vision.